Economic Insight: Mexico's Agave Spirits Are Booming!
Economic Insight: Mexico's Agave Spirits Are Booming!
American adults cannot get enough of Mexico’s native spirits. Last year, more than 29.9 million 9-liter cases of tequila/mezcal were sold in the U.S., leading to its position as the second-fastest growing spirits category by revenue and volume in 2022.
The fastest growth of the category has been in High End and Super Premium brands. High End Brands have grown 1,040% in volume since 2003. Virtually unknown in 2003, Super Premium tequila/mezcal volumes have skyrocketed 1,522% and today account for 8.1 million of 9-liter cases sold.
Booming consumer interest in the tequila/mezcal category is being driven by the spirits’ deep-rooted heritage and tradition, a history we honor this month for Cinco De Mayo.
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SOURCES: “Tequila’s growth out-pacing Vodka in the US On Premise”
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